In 1984, Adriana Di Palma, with twenty years of experience in the magazine Abitare, suggested to the design company Alessi to promote its brand and its products to some foreign furnishing publications.
An innovative idea, for the time, in Italy.
An exciting understanding, from which the structure was born that will see her work for 25 years side by side with her husband Tommaso Di Palma, an expert in printing techniques and a consultant for Mondadori.
The logo with the exclamation point by Italo Lupi will be the Di Palma′s lucky charm.
In 1995, after eight years of independent experience in advertising agencies and part-time collaborations with Di Palma Associati, their daughter Gaia joins the founders, bringing her experience in the field of communication and the digital evolution of the modus operandi.
In 2011, the baton passes to her and Juan Sebastian Matte Bon, a manager and business consultant in the field of information technology and internationalization.